Advertising management
Previous year question paper with solutions for Advertising management
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- Name and describe the four roles advertising plays in business and in society.
- What is puffery in advertising? Give example
- Name and describe the five ways research is used in advertising planning.
- What is divergent thinking creative approach?
- Explain what layout means, and name four of the common ad layouts the art director might use?
- What is pre and post testing?
- Highlight the concept of integrated marketing communication.
- Write a note on ethics in advertising.
- What factors should be kept in mind in media selection?
- Recommend ways to develop strong advertising agency-client relationship.
- Highlight the importance of pre-testing of an advertisement.
- What are the features of a good copywriting?
- What are the objectives of advertising management?
- Is surrogated advertising allowed in India? If yes, discuss the guidelines in this regard.
- Discuss the role of subliminal perception in advertising.
- Explain copywriting in print advertising.
- What is post-testing in advertising?
- Explain DAGMAR approach in setting advertising objectives.
- Define Integrated Marketing Communication (IMC). Discuss various principles of IMC.
- Discuss various form of internet advertising in detail by quoting relevant examples.