PRODUCT AND BRAND MANAGEMENT
Previous year question paper with solutions for PRODUCT AND BRAND MANAGEMENT
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- Brand Extension
- Co-branding
- Aaker Model
- Brand Equity
- New Product Launch
- Product Portfolio Planning
- Why do new products fail at market place? Critically examine entire process of new product development process to identify the reasons of product failures.
- Discuss the impact of global forces on product mix.
- Write a detailed note on process of launch of new product.
- How do demand forecasting via test marketing help product planning and development?