Previous Year Very Short Questions of MS (DIPLOMA mechanical engineering 5th)

Marketing and sales

Previous year question paper with solutions for Marketing and sales

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  1. What is Commodity Approach?
  2. What are Marketing Institutions?
  3. What is the difference between Time Budgeting and Resource Budgeting?
  4. Define Naïve method of Sales Forecasting.
  5. Define Background Segmentation.
  6. What is the difference between Short Term and Long Term planning?
  7. What do you mean by Product Mix Concept?
  8. Define Skimming and Penetrating Pricing.
  9. What are the elements of Promotion Mix?
  10. Define Distribution and Distribution Channels.
  11. The sole aim of marketing is to …………………
  12. Aggressive marketing is necessitated due to………….
  13. The best promotional tool in any marketing is word of mouth publicity.(True/False)
  14. Marketing segmentation means grouping means grouping customers as per their needs and tastes(True/false)
  15. Target group means ………..
  16. ………..is a marketing tool.
  17. Television is the ………..media source of advertising
  18. Incentive are offered to the customer for………………
  19. Channels of distribution means middle men. (True/False)
  20. A brand is a name/symbol not assigned to the product. (True/False)