Marketing and sales
Previous year question paper with solutions for Marketing and sales
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- What is Commodity Approach?
- What are Marketing Institutions?
- What is the difference between Time Budgeting and Resource Budgeting?
- Define Naïve method of Sales Forecasting.
- Define Background Segmentation.
- What is the difference between Short Term and Long Term planning?
- What do you mean by Product Mix Concept?
- Define Skimming and Penetrating Pricing.
- What are the elements of Promotion Mix?
- Define Distribution and Distribution Channels.
- The sole aim of marketing is to …………………
- Aggressive marketing is necessitated due to………….
- The best promotional tool in any marketing is word of mouth publicity.(True/False)
- Marketing segmentation means grouping means grouping customers as per their needs and tastes(True/false)
- Target group means ………..
- ………..is a marketing tool.
- Television is the ………..media source of advertising
- Incentive are offered to the customer for………………
- Channels of distribution means middle men. (True/False)
- A brand is a name/symbol not assigned to the product. (True/False)