Previous Year Very Short Questions of MM (MBA 2nd)

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Marketing management

Previous year question paper with solutions for Marketing management

Our website provides solved previous year question paper for Marketing management . Doing preparation from the previous year question paper helps you to get good marks in exams. From our MM question paper bank, students can download solved previous year question paper. The solutions to these previous year question paper are very easy to understand.

These Questions are downloaded from www.brpaper.com You can also download previous years question papers of 10th and 12th (PSEB & CBSE), B-Tech, Diploma, BBA, BCA, MBA, MCA, M-Tech, PGDCA, B-Com, BSc-IT, MSC-IT.

Question papers (year-wise)
Very short questions
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  1. How is marketing different from selling.
  2. Why is there a need to understand the behavior of consumer for marketers?
  3. What do you understand by Customer Relationship Management?
  4. What is the meaning of consumer adoption process?
  5. Define retailing.
  6. Explain global marketing.
  7. List and explain the “core, actual, and augmented products”
  8. Describe the differences between culture, subculture, and social class.
  9. What are functions of packaging?
  10. “Consumers buy brands not products.” Discuss the importance of branding in the light of the above statement with suitable examples of your choice.
  11. Differentiate between Full and Marginal cost pricing.
  12. Define the term marketing.
  13. Outline the marketing planning process.
  14. List factors which influence consumer buying process.
  15. What is CRM? Name two companies of India which have adopted CRM as a competitive advantage.