Previous Year Very Short Questions of AM (MBA 3rd)

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Advertising management

Previous year question paper with solutions for Advertising management

Our website provides solved previous year question paper for Advertising management . Doing preparation from the previous year question paper helps you to get good marks in exams. From our AM question paper bank, students can download solved previous year question paper. The solutions to these previous year question paper are very easy to understand.

These Questions are downloaded from www.brpaper.com You can also download previous years question papers of 10th and 12th (PSEB & CBSE), B-Tech, Diploma, BBA, BCA, MBA, MCA, M-Tech, PGDCA, B-Com, BSc-IT, MSC-IT.

Question papers (year-wise)
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  1. Name and describe the four roles advertising plays in business and in society.
  2. What is puffery in advertising? Give example
  3. Name and describe the five ways research is used in advertising planning.
  4. What is divergent thinking creative approach?
  5. Explain what layout means, and name four of the common ad layouts the art director might use?
  6. What is pre and post testing?
  7. Highlight the concept of integrated marketing communication.
  8. Write a note on ethics in advertising.
  9. What factors should be kept in mind in media selection?
  10. Recommend ways to develop strong advertising agency-client relationship.
  11. Highlight the importance of pre-testing of an advertisement.
  12. What are the features of a good copywriting?
  13. What are the objectives of advertising management?
  14. Is surrogated advertising allowed in India? If yes, discuss the guidelines in this regard.
  15. Discuss the role of subliminal perception in advertising.
  16. Explain copywriting in print advertising.
  17. What is post-testing in advertising?
  18. Explain DAGMAR approach in setting advertising objectives.
  19. Define Integrated Marketing Communication (IMC). Discuss various principles of IMC.
  20. Discuss various form of internet advertising in detail by quoting relevant examples.