Services marketing
Previous year question paper with solutions for Services marketing
Our website provides solved previous year question paper for Services marketing . Doing preparation from the previous year question paper helps you to get good marks in exams. From our SM question paper bank, students can download solved previous year question paper. The solutions to these previous year question paper are very easy to understand.
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- What are major differences between marketing of services and goods?
- Assume that you are a manager of a health club. Discuss five general strategies you might use to maximize consumer's positive perception of your club.
- Describe various elements that make up the firm’s physical evidence
- Do banks need physical branches to expand these days? Why or why not give five points in support of your answer?
- Discuss the role of price as an indicator of quality to consumers.
- Discuss the factors that influence the development of firm’s communication mix
- What is the key determinant of whether a product is a good or a service?
- Which characteristic of services best explains the existence of zones of tolerance?
- How does relationship marketing help a company achieve switching cost? Give example.
- What is the difference between physical evidence and service scape?