E-commerce
Previous year question paper with solutions for E-commerce May-2018
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Question paper 1
SECTION-A
1. (a) Compare and contrast E-Commerce and Drpaper Traditional Commerce.
Answer:
Comparison Chart
E-Commerce
Traditional Commerce
Definitions
It is a form of online shopping where users can buy goods and services from their electronic devices.
It is a traditional approach to buy goods and services in person which involves physical deal.
Usage
It is used to share valuable time and money.
It is anclent and still in usage where digital network is not reachable.
Process
It is easier to use and operate if customer has basic digital gadget knowledge.
It can be followed by any person irrespective of education or knowledge.
Mode
It is in electronic or digital mode only.
It can be in any form which is non-electronic or manual form.
Time
It is available 24/7.
It is available for limited time.
Purchase
Inspecting a product before purchasing is not possible in this type.
Inspecting a product before purchasing is possible.
Maintains
It is easier to maintain this as only barchans is enough to store the goods.
It is cost effective as display and show case of the products is required to attract the customers.
(b). Why E-Commerce is very important in this new ape of information ?
Answer:
World is moving more and more into the digitalization. With the growing impact of the digital community affecting the way business is done , now it is time to thinking forward into the digitalization world.
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Selling products and services online is less costly than traditional methods. So retails cannot afford to sell the products at a low cost.
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It reduces the fixed cost and variable cost and people get the products and services at a low cost.
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Worldwide , e-commerce sales are expected to grow to 4 trillion and by 2020.
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E-commerce have wide variety of products.
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Lowest cost than traditional shopping.
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Less time consuming and faster consumer consumption.
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Exciting offers and shopping deals.
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Transparent business system.
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Faster business expension.
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More employment opperunities.
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Low maintainer cost.
So, in this way e-commerce having so many advantages and thats why it is important in todays world.
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2.(a) How the electronic commerce Framework is lead for its effective usage? Explain.
Answer:
E-commerce frameworks are flexible enough to adopt them to your specific requirements. As results , they are suitable for buildings all kinds of online shops E- commerce related applications.
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An E-commerce frameworks must be:-
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Allow replacing all parts of the frame work code.
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Forbids changes in the framework code itself.
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Contains bootstraps code to start the applications.
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Be extensible by user written code.
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E-commerce frameworks should be:-
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Defines the general program flow.
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Consists of reusable components.
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Be organized in functional domains.
Framework provide an over all structure for e-commerce related applications. They implement the general program flow.
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(b) What do you understand by Anatomy of E-Commerce applications ? Explain.
Answer:
The E-commerce industry has become very big opperunity in te modern world. Without leaving home, people having access to te tools, connections and resources that you need to set up shop and start running a business .
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Online courses are available . the process has become so attainable and affordable that th competitions expended into war 2020.
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At such a high level of competitions , having an OKAY E-commerce site will no longer cut GT. You need every fact of your business. to be absouletly exceptional.
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Its about creating an outstanding online experience.
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Needs of E-Commerce portais.
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Eye catchy designs.
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Conversion friendly optimized.
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Complete transparency in checkout processes.
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Smooth checkout process.
So, in this way various things like above listed which can give an insight on applications portals incredibely well over their rurals.
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3. (a) How "World Wide Web as architecture" fo doing Commerce" is utilized ? Explain in detail.
Answer:
World wide web is a standard tool for communications informations on the internet.
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It is uncommon to buy goods that are not so expensive over the internet and people want to use internet as marketpiece. Using e-commerce.so many directions services available on WWW, but al of them are no use for E- commerce. So many directories service available on www, but all of them are not used for eCommerce.
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Are primary directory HANMADANG is primarily made for the eCommerce.
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HANMADANG will be researched and developed to make a very much progress in e-commerce industry.
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The integrated and hybrid approach of HANMADANG four search of of distributed database is to diminish the problem in realistic view.
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We do not use a broker against in theHANMADANG search strategy because there are few broker against that are activate on World Wide Web.
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But next year when HANMADANG is in service next year we are going to to incorporate a against broker in HANMADANG in search strategy.
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It is important for a Commerce student side weather on web document contain price information or not.
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Show the automatic contact categorisation techniques for Electronic Commerce should be developed.
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One of the serious problem of e-commerce is the problem of shopping card fullstop www directory problem are you solved using HANMADANG.
So in the way www as an architecture is used in eCommerce.
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(b) Which are the benefits of Hypertext Publishing ?
Answer:
Hypertextext:- hypertext publishing medium can Speed the evaluation of the searcher by adding expression transformation etc.
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Direct benefits of using a hypertext publishing medium should bring Amazon stick benefits, helping to from in in intellectual communities, to build and extend the range of efficiency of intellectual efforts following are the some benefit of hypertext publishing.
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Modularity of Information :-A idea can be expressed with less overlap a duplication because the same text segment can be e reference from survival places.
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Consistency of information :-The links provide direct access to the reference.
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Task stacking:- At the same time user is supported in having server path of enquiry active and display on screen.
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Documents are customized:- It helps to the document to save multiply function.
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Global View:- Table of contact provide by the browser view Sporting easier restrictions off of and complex document.
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It provide accurate and update information it is environment friendly. So in this way hypertext publishing having benefits.
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4. (a) Define explain the working principle E-Commerce with ebronsumer-Oriented.
Answer:
to maintain all this feature in eCommerce oriented we undergo the concept of customer oriented eCommerce which help in satisfaction of the customer these are four type of customer oriented application in eCommerce as follows
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Business-to- Business (B2B):- The customer is universal post of this is priority this is where the money is is its quite true; So for the bulk of online business in company to company transaction.
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Business-to-consumer (B2C):- E-Commerce is generally understood most as selling goods or service to people for stop this is not so far the biggest part of online business.
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Consumer-to-consumer (C2C):- It is the oldest form of e-business. They have been there from the beginning long before this way any widespread used for the internet. There continues to be all over the place quite invisible to anyone thinking that our business is on website.
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Consumer-to- Business (C2B):- The most important activity in eCommerce is not selling. It is buying. Quiet of a that does not mean buying online but checking common comparing, analysing, quality and price before paying the traditional Store or service.
So above are the principle of customer
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(b) Explain any two Mercantile Process model along with importance and limitations.
Answer:
Mercantile processor define interaction models DW customer and merchants for eCommerce.
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This model is used to to increase the convenience for the customers.
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It is the most powerful weapon available to two ways that war effectively.
From the customer perspective this model is consists of seven activities grouped into 3 phrases.
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Pre-purchase phrase
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Purchase consumption phrase
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Post purchase interaction phrase
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In purchase preparation phrase three main apps that include are
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Product service and discovery in the information space.
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Comparison shopping and product selection based on various attributes.
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Negotiation of terms for example price, delivery time.
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In purchase consumption phrase following are the main steps that include
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Placement of order
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Authorisation of payment
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Receipt of payment
Post purchase interaction phrases include customer service and sport mode of payment is using digital cash or.
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SECTION-B
5. (a) How the new age information based marketing is different from traditional ? Elaborate
Answer:
The new age of information based marketing is totally different from the traditional marketing we will discuss three key differences traditional and digital marketing.
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Digital media is tool to create awareness and developed attitudes about the brand rather then promote purchase. Traditional media is primary advertising but digital marketing is not advertising.
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Digital marketing gets more free recommendations before digitalization voices of word of mouth quiet, but digital marketing give a megaphone to these voices fullstop celebrity have very strong impact on brand that customer choose but our friend on social networks also have big impact on our customers decision.
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With digital marketing targeting feature for companies are and maths by traditional advertising. You can create a big audience to research, or create an audience solely of people that have already visited your website in a social media campaign.
Show in this way the new age of information that is digital marketing is so much different from traditional marketing strategies. We need to put a lot of effort in the traditional marketing.
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(b) Explain Passive Pull-based advertising models in detail.
Answer:
Pull marketing is an approach designed to draw customers to brand thoughts search engine Optimisation and other non magnetic materials. Passive or pull based advertising provide a feedback loop, company and customers. On live full based advertising include the following.
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Billboards
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Catalogue or yellow directonies
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Endorsement
We have three models are following
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Customer endorsement Model:- In and the question answer format people tell their experiences with product and service and the model.
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The Billboards or WWW Model:- This is a model in which simple or direct messages
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One of the maid advantage is there is no customer charges.
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This advertising is often used to remind the customer of the advertising messages communicated through other media.
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Catalog and Yellow Pages directory Model:-Catalog model is least instructive model but a required active search on the past of the customers.
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Yellow page are most visible directory service of advertising traditionally.
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Yellow page OR of low cost in term of a principal ad placement.
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Lack of time line and little creative flexibility are the disadvantages of yellow page.
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6. (a) Explain On-line Marketing process through example also.
Answer:
Online marketing in this web based channel to spread a message about companies brand, product or service to its customers this method and technique used for online marketing are emails, social media, display advertising etc. Online marketing is very reserved field and there are so many good ways one can market online a very good example of organising marketing process is Search Engine Optimisation
(b) Explain various types of Electronic Payment systems. .
Answer:
Many ways being developed to facilitate e money transfer so electronic payment system have become more popular.
The use of cash and cheque transaction is decrease because of e-payment system.
It is because it is much easier to carry cards are used call phones for pay for anything.
Types
1. Mobile payment mobile manufacturers enable their phone software to allow user to access eCommerce. All the number of transaction that can be carried out by a cell phone are limited, they still can use to paise lete some electronics transaction.
2. Cards card payment is most common form of electronic payment. There are three type of cards.
Prepaid, credit and debit card.
Cards have made up of plastic have a magnetic strip on the back of the card.
Card are used for shopping, merchant swipe the card through terminal to Complex the purchase.
It is few second purchase.
3. Internet:- This form of payment continues to increase in properly with growing eCommerce. It involve a person's transferring money or marketing purchase online.
4. Person to person:- Using an online account payment enable a person to to another. Their service can easily BSF over internet via computer, phone and other devices. It is an easy and Secure method.
7. (a) How Credit-card based Electronic payment systems work.
Answer:
Credit cards are different from debit cards full stop in that it does not remove money from the user account after every transaction.
In case of credit card the issue lend money to the customer to be paid the merchant.
When number found on credit card have a certain amount of internal structure and share a common numbering scheme.
The card numbers prefix call the bank identification number.
The sequence of digit of the bank to which a credit card number belong.
Credit cards in ATMs
Many credit cards can also be used in an ATM to withdraw money against the credit limit.
Many credit card companies will also so, when applying payment to a card do so at end of a billing cycle, and applied those payment to everything before cash advance.
We can break credit card payment on online network into three basic categories:-
Payment using plain credit card details
Payment using encrypted credit card details
Payment using third party verification.
Credit card company assume a large share of a financial risk for both buyer and seller in a transaction.
So in this way credit card base electronic payment system work.
(b) Which are the various risks involved while Electronic systems ? Explain.
Answer:
there are some risk that involve in electronic payment system are the following
1. Risk of payment conflicts humans are not handle the electronic payment but it handle by automatic electronic system. When it handle large amount of payment on frequent base with many recipients involved for stop it is important to check kiya pay slip after every day period and in order to ensure everything make sense. Technical fault camp cause lost of money.
2. Risk of fraud:- if the password and the answer to the security question are correct, the system does not care who's the person is. So if the another person games assassin to your the tale of security question answer they can steal your money from your account.
3. Operational and transaction risk:- in the cross transaction risk fraud can take place across multiple channel or assessor. A member does business through such as Call Centre, voice response unit etc.
4. Compliance Risk:- there is a possibility of credit union will fail to comply with regulatory requirement.
5. Liquidity Risk:- sometimes there are ineffective control over overdraft of Management lakh a risk assessment on high risk Activity. The possibility of credit union will be unable to settle and obligation for full value when it is due agency. This basically occur when the Credit Union cross not warehouse item.
Systematic risk also cause of money loss in electronic payment system for some so above all some main risk involved in e-payment system.
8. (a) What do you understand by Electronic Data Interchange ? Explain.
Answer:
electronic data interchange of business information using a standard ISO format. It is a process which allow one company to send information to another company electronically rather than with paper.
Purchase order and invoice are the main document that can exchange using EDI.
EDI replaces the mail preparation and handling associated with the traditional business communicator.
It is the paperless exchange of documents.
Companies use invoice using PCS print a paper copy the invoice and mail it to the customer.
Customer mark up the invoice and entry into the personal computer.
EDI eliminated the menu step involved in this.
EDI is a procession normally occur overnight and can take less than an hour.
EDI software create an electronic of the purchase order and transmit it automatically to the supplier.
Suppliers order entry system creator an acknowledgement and transmit it back to to confirm receipt.
So in this way an EDI work.
(b) Explain various Legal and other Public policy matters in context of E-Commerce.
Answer:
legal and public policies metal that are necessary for eCommerce existence and involving Sach matters are important to success of eCommerce.
Most of the service that attempt to find the inhabitants of e-commerce consistently place legal and public policies matter at the top of the list.
Copyright issue
Trademark issue
Privacy
Damage of equipment
Misleading activities
Traditional mode
Digital signature
Online contacts
Pronographic material
All these type of legal issue involved in e-commerce E-Commerce is expanding day by day in the digital world but these are some legal issue arise because of eCommerce.
To secure transaction in eCommerce Indian panel code Indian Evidence Act, Reserve Bank of India Act all these are update by the government.
SECTION C
9. Attempt all and well explain the following :
(i) Ethical issues in E-Commerce.Answer:
The new form of e-commerce ATI enable new business practices having new metres and following are some legal issues:-
(i)
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Web tracking:-Analysis of log file means turning login to application service or installing a software that can relevant information from file in house.
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Privacy:- E-payment system is known identify of a bhaiya. It's important to protect identity.
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Disintermediation and Reinter mediation:- intermediation is most important eCommerce issue related to the loss of jobs.
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(ii) Token Based Payment systems.
Answer:
token based payment system is an electronic payment method based on token instead of e cash.
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Tokens are generated by the bank of Financial Institutions.
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Tokens are categorised into three bases parts categories
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Cash or Real Time:- Transaction takes place via the exchange of electronic currency.
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Debit or Pre Paid:- It means that for transaction of information user pay in advance. This basically used in Smart Card and electronic purchase etc.
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Credit or Post Paid:- These types of token based on identity of customers which Ishu ead there verification bi a third third part so in this way token are explain.
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(iii) Smart Cards.
Answer:
It is a device with the dimensions of a credit card that use a small microchip made on it to store and process data.
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Smart cards can handle more information and provide more functionalities.
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Smart Card used in retail industries and security services etc.
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Smart cards are convent of consumers and Beans of them are now in use worldwide.
So, in this way they have replaced old magnetic cards.
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(iv) Web Security.
Answer:
Web Security basically means protecting a website or web application by detecting, preventing and responding to Cyber threats.
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Cyber security is also the second name of web security.
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Anything that is applied over the internet should have some form of web securities to protected.
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Cyber crime happens everyday and great web security is measure are needed to protect websites and web applications from becoming compromised effect of
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It is a system of production measures and protocols that can protect your website or web application from being hacked or entered by unauthorised person.
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Anything that is applied over the internet should have some form of web securities to protect it.
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(v) Advertising.
Answer:
Advertising used to sell a product online fullstop eCommerce advertising is the practice of paid messages to sell a product online
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The advertiser will pay for placement, Impressions, clicks etc.
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On a publisher like Facebook, YouTube, tech crunch.
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An advertising strategy all medium that work will for one E-Commerce Business mein not work as effectively for another.
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It's important to always bi testing and measuring your return on investment on each channel online and offline.
So, advertising is very important for eCommerce.
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