Solved question paper for ABM May-2019 (BBA 6th)

Question paper 1

1. SECTION-A

   1. Meaning of adverting

   Answer:

   Advertising is a marketing tactic involving paying for space to promote a product, service or cause. The actual promotion messages are card advertisements, or Ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company's product or service and entice them to buy we can use traditional advertising outlets including newspaper magazine TV and radio station. Today how our ads are place everywhere and anywhere.

2. 2. DAGMAR approach

   Answer:

   DAGMAR approach is a modern developed by Russell H Colley for setting advertising object and measuring the result for an advertising campaign Colley prepare a report for the association of national advertising titled. “Advertising goal for measured Advertising resulted. which stressed on communication effect of advertising as the logical basis for setting advertising against which result should be measure since then his approach came to known as DAGMAR approach

   Colley also started the feature of a good advertising objective, they are

   Advertising objectives must be started in specific and measurable communication task

   It must set a standard or benchmark and specify the desired change against which result can be measured

   It must be specified are time period for achieving the object

3. 3. Meaning of media scheduling.

   Answer:

   Media scheduling refers to the pattern of timing of an advertising which is represented as Plots on a hello flowchart on a yearly basis. The plots in the flowchart indicates the pattern of period that matches with favorable selling periods the classical scheduling models are commonly known as community e fighting and pulsing

   Media scheduling depend upon a number of factors such as

   1. The nature of product whether its consumer usable disposables for inducible.

   2. The nature of sale whether the sale is seasonal or regular.

   3. II the product life circle whether the product introduction is in growth or decline.

   4. The patterns of competitor’s game.

   5. The entry of new competitors in the market.

   6. The availability of funds for Advertising and Marketing campaigns.

4. 4. Brand Vs generics.

   Answer:

   Generics are made to work the same way as brand name drugs. They have the same active inter granton and are the same as brand name medication when it comes to:-

   Quality

   Dosage( how much and how often you take it)

   Strength

   Route of administration (how you take it)

   Generic medications are just effective as brand name drug. According to FDA drug makers must prove that generic medication can be substituted for brand name drug and offer the same benefit as their brand name counterparts.

   Generic medications typically e cost about 80% to 85% less than the same brand name drug. According to one study generic drug saved the US Healthcare system 11. 67 trillion from 2007 to 2016.

6. 5. what is Brand equity?

   Answer:

   Brand equity is marketing term that describes a brand's value. That value is determined by customer participation of and experiences with the Brand. If people think highly of a brand it has positive brand equity. When a brand consistently under deliver standard 10 Apartments to the point where people recommend that other avoid it it has negative blood quantity.

   Positive brand quantity has value:-

   # Companies can change more for a product with a great deal of brand equity

   # That equity can be transferred to line explanation product related to brand that include The brand name so a business can make more money from the brand

   # It can help boost a company's stock price

7. 6. Need for brand repositioning.

   Answer:

   Brand repositioning need to be considered when a significant change in strategic direction is likely. Perhaps your a product based brand looking to transform into a a consultancy. Or you could be a digital brand that's in need for physical presence. Either way big changes often require a brand rethink.

   Hair are the five reasons to consider repositioning your brand:-

   1. Sales are declining:- if your sales are dropping, its important that you take a step back and figure out why this is happening. It could be that your brand needs to be refreshed.

   2. Your target audience is no longer the best target:- Marlboro had been targeting women from the 1922 the early 1950 but when they saw that women world not the most profitable target they made the switches and went after the men list of the men.

   3. Your product and service have solved significantly.

   4. New competitor have a better value proper position.

   5. Customer think you are outdated.

8. SECTION-B

   7. Discuss the various types of advertisements. What is the role of advertisements in the promotion mix?

   Answer:

   A successful advertising company will spread the word about your product and services, attract customer and generator sales. Whether you are trying to encourage new customer and by an exciting product launching and new service there are many option to choose from.

   The following list is an introduction to advertising tactics that you could use.

   Newspaper:- newspaper advertising can promote your business to a wider range of customer. Display advertisements are placed throughout the paper, while classified listings are under subject heading in a specific section.

   Magazines:- Advertising in special magazine can reach your target market quickly and easy. Readers tend to read magazines at their leisure and keep them for longer, giving your advertisement multiple charge to attract attraction. Magazine generally service customer (by interest group easy women) and trade (industry/business type e.g. hospitality)

   Radio:- advertising on radio is great way to reach your target audience. If your target market listing to a particular section than regular advertising Can attract new customers.

   Television:- Television have extensive reach and Advertising this way is ideal if you Karta to a large market when a large area. Television advertisements have the advantage of Sight, sound, moment and color to rescued a customer to buy from you. They are particular useful if you need to demonstrate hear your product on service work.

   # The role of advertising

   In the marketing mix in in order to fully understand the role of advertising in promotion. You have to become familiar with its role in the marketing mix. The marketing mix is a business concept that is comprised of four key element product price place and promotion.

   # The last segment of marketing mix promotion consists of a number of different area. these includes-

   Personal selling:- Business cultivate long term relationship with prospect and customer to build trust in order to sell their product.

   Direct Marketing:- This involves targeting prospect individually via Email, phone or post mail with highly tailored offer and messaging.

   Sales promotions:- Companies can give their revenue and short term used by providing discount bundles and other attract offer.

   Pinpoint your target audience-

   problem your organizations can solve better than your companies. Conduct market research to understand the demographic and behavior characteristics of your target audience.

   Create an advertising strategy

   In order to know what kind of role advertising play in your promotional mix you need to set some boundaries and objectives.

   Build product and brand awareness.

   Reach new market and target audience segment.

   Counter the claims of competitors.

   Craft the right messaging

   You are messaging is how you communicate what make your product or service worth buying. Figure out the top three to five key benefit of using your product. Ensure that they related to the challenging your target audience is facing. Establish what makes your business unique. This may be specific material you used in manufacturing that you competitor do not use a or an exclusive processor your follow to get to the end result of your promise.

   Decide on a tantalizing offer or call to action:-

   Its important for your advertising campaign to create urgency in the mind of your target audience. You do not just want them to buy your product eventually you want them to buy it now. The way to do that is to have a clear and inciting offer or call to action in your advertising campaign that aligns with the rest of the element in the promotional mix.

   Choose the right advertising medium:-

   The method of advertising can make or break your campaign. Its critical to focus your advertising where it will be seen by you target market. if you target market is young mothers then advertising in a men fitness magazine is not the best choice. Instead, you will want to focus your advertising on parenting website and social media groups in addition to women's magazine with a parenting niche.

   It is the best to advertise in a number of different medium to expand your reach such as:-

   1. Television

   2. Radio

   3. Bill broad posters

   4. online magazineThe fastest rapper to a successful advertising campaign and promotional strategy is to identify your target audience. This is the group of people whose problem your organizations can solve better than your companies. Conduct market research to understand the demographic and behavior characteristics of your target audience.

   Create an advertising strategy

   In order to know what kind of role advertising play in your promotional mix you need to set some boundaries and objectives.

   Build product and brand awareness.

   Reach new market and target audience segment.

   Counter the claims of competitors.

   Craft the right messaging

   You are messaging is how you communicate what make your product or service worth buying. Figure out the top three to five key benefit of using your product. Ensure that they related to the challenging your target audience is facing. Establish what makes your business unique. This may be specific material you used in manufacturing that you competitor do not use a or an exclusive processor your follow to get to the end result of your promise.

   Decide on a tantalizing offer or call to action:-

   Its important for your advertising campaign to create urgency in the mind of your target audience. You do not just want them to buy your product eventually you want them to buy it now. The way to do that is to have a clear and inciting offer or call to action in your advertising campaign that aligns with the rest of the element in the promotional mix.

   Choose the right advertising medium:-

   The method of advertising can make or break your campaign. Its critical to focus your advertising where it will be seen by you target market. if you target market is young mothers then advertising in a men fitness magazine is not the best choice. Instead, you will want to focus your advertising on parenting website and social media groups in addition to women's magazine with a parenting niche.

   It is the best to advertise in a number of different medium to expand your reach such as:-

   1. Television

   2. Radio

   3. Bill broad posters

   4. online magazine

9. 8. Highlight the role of advertising in social and economics development

   Answer:

   Advertising promoter a higher quality of goods through the ability of the customer to identify a particular manufacturer to maintaining quality. Advertising also gives business the ability to roll out new product fast enough to affect the cost of creating such product. Advertising protects industry from Government and pressure control as it democratizes information to customer as to what product are available advertising plate to following broad rule in the social economic and landscape of a country:-

   1. Economic roles social roles

   2. Economic role of advertising

   Advertising perform an economic function for an advertiser affect economic decision of the audience and is an ingral part of whole economic system. Advertising simulation demand, advocate customer about new product policies programs services and organisations increase a competition and improve standard of lifestyle by helping to bring new product to the customer. Advertising boosters the economic by helping to introduce a new product faster and more effectively to customer by supporting to achieve the Economics of scale faster and by helping to remove the Monopoly of the product.

   Social role of advertising

   Advertising reflects Society and Society reflects advertising. At social level advertising play upon, their lives of from our country beauts to the social text of a country. Various social changes are brought about for help by advertising adult. Education as a family planning and pulse polio campaign are the example of a successful social advertising campaign. It makers role model who can create social change. Advertising are effect source of information for product quality, new material of merchandise, New material also include new technology and cost. It reduces distribution cost encourage competition and increase product quality through brand identity. It's port mass media to maintaining a dependency from government political parties and other special interest group.

11. 9. how would you determine advertising budgets? Explain the various methods.

    Answer:

    Several method are used for sitting advertising budget depending upon internal situation of the company if a suitable method is followed. Every method had IT merit demands and a double applicability.

    Commonly practiced methods have been briefly discussed in this part:-

    1. Percentage Of Sales Method:- It is a commonly used method to set advertising budget. In the method the amount of advertising is decide on the basic sales. Advertising budget is specific percent of sales the sales may be current or anticipated. Sometime the past sales are also used as the basis for deciding on the budget. For example the last year sales were rupees 3 Crore and the companies pant 300000 for advertising it is clear that the company has banned 1% of sales in the last year.

    2. Objectives And Task Method:- this is the most appropriate add budget method for any company it is scientific method to set advertising budget. The method considered companies on environment and requirement objective and task method guides the manager to develop his promotional budget by (1) defining a specific object (2) determining the task that must be performed to achieve them and (3) estimating the cost of performing that the sum of these cost is proposed amount of advertising budget .

    The method is based on a relationship between the object and the task to achieve this objective. The cost of various advertising activities to be performed to achieve marketing objective constituted advertising budget.

    3. Competitive Parity Method:- competition is one of the powerful factor affecting marketing performance. This method considered the competitors advertising activities and cost of sitting advertising budget. The advertising budget is fixed on the basic of advertising strategies adopted by the competitors

    Thus competitive factor is given more importance it deciding advertising budget. For example if the closed companies spend 3% of net sale, the company will spend more or less the same percent of advertising. Hare it is assumed that are competitors for leaders are always right if not followed carefully this method may result into misleading.

    4. Affordable Or Fund Available:- This is in real sense is not a method to set advertising budget the method is based on the company capacity to spend. It is based on the motion that the company should spend on advertising as per its capacity company with a sound financial position and more and Advertising and wise versa.

    Under this method budget allocation is made only after meeting all the expensive. Advertising budget is treated as the residential decision if fund is available the companies otherwise the company has no manage without advertising does the company capacity to afford is the main attention.

    5. Expert opinion Method:- Many marketing firms follow this method. Both internal and expert are asked to to estimate the amount to be spent for advertisement for a given period. Expect on the basis of rich experience on the area can determine objectively the amount for advertising aspects supply their estimate individually or jointly.

    Along with estimates they also underline certain assumption internal experts involved companies executives such as General Manager Marketing Manager advertising manager sales manager distribution manager etc.

    Whereas eternal expects involve marketing concert dealers supply distributors trades allocations advertising Agencies and other professionals related to the field marketing Consultant And advertising agency prove such service on professional basis advertising budget recommended by extension expects to the more natural and hence is reasonable expect considered overall situation and given the option on how much a company should spend. Mostly the expert consider all the relevant factor related to advertising while deciding on advertising budget.

12. 10. discus the various types of advertisings media with the help of suitable example.

    Answer:

    Advertising media messages can be conveyed to the target audience through server advertising media advertising must choose the right advertising media to carry the advertising messages a wide variety of media is used for publishing advertising message each medium has its relative and advantages merits limitation demerits and applicability marketer can select those advertising media which are suitable in all important aspects types of advertising media major advertising media as shown in figure include press media director advertising Outdoor Media audio visual media advertising speciality and others

    Press Media press media are also called print media print media or popular and widely used for commercial advertising a number of people can be addressed by print media press media mainly involved newspaper magazine and other Publications

    1. Newspapers. Newspaper are popular medium to connect or inform a large number of customer newspaper maybe morning or evening maybe in English Hindi or other regional language maybe daily or weekly maybe local regional and national or may be written for special edition.

    2. Magazines:-magazines is another popular and wisely used advertising medium it is similar to newspaper with regard to many aspects to customer magazines are treated as source of information and entertainment a large variety of magazine aur periodically e r published weekly for night monthly quarterly or annual.

    3. Other print media:-print media also include telephone directions books notebook report community and professional directories but for Railways ticket and time table and special event by school colleges universities local bodies cooperative society companies or government.

    # most commonly used method for direct advertising are

    1. Sales letters:-the frame directly send a writer written or printed letter to some or all customer search letters consists message product description special offer exactas.

    2. Fax:-invention launching of new product or any message can be sent through fax machine.

    3. E-mail:-email is relatively new and popular tool for sending messages it is sent to special customer whose email address are available ordinate Li Alto all the account holders.

    #Outdoor manual media

    now days outdoor advertising media are widely used for almost all type of goods and services outdoor services media are extensively used by manufacturers and dealers hotels restaurants academic institutions exactas

    1. Banners:-they are used at popular place like cricket match tournament stage show fairs Talent Show etc

    2. Kiosk:-square or triangle shaped boxes with the written word or picture on them are hanged on electricity or telephone pole

    3. Billboards:-special board are prepared to advertise the product dealer for retailers put such board nearby their shop showroom shopping malls or on the upper side of building

    #audio visual medsia

    the media that can be seen or here are known as audio and visual advertising media it contemporary marketing environment these media are most popular means to send advertising messages marketers are using aggressively the audiovisual vehicle to prove super Rati of their product over the competitors

    1. Radio:-perhaps it is cheapest in term of 3 laser cost and most impressive among all media used for mass communication it cross the literacy barriers country wise for particular reason in direct messages is conveyed to the desired group of listeners

    2. Internet:-internet is largest medium to advertising product some companies put their advertisement on their website some companies by web page of the popular website even sometime they place their advertising measuring direct on different sites

    3. Television:-it is the newest fastest growing and most popular advertising medium it is a popular medium of entertainment and advertisement now TV is available at affordable prices most of the TV channel are local cable operator carrying communication advertisement

13. SECTION-C

    11. what is the importance of branding? Discuss the various branding challenges and opportunities.

    Answer:

    Branding is important because not only it is what makes a memorable impression on customers but it allows your customer and client to know each other what to expect from your company e it is a way of distinguishing yourself found the the competitors and classifying what is your offer that make your better choice importance of branding are

    1. Creates Consumer preference for the product or service behind the Brand:-a wide variety of products lead to confusion one way purchases managed this issue is by learning to word brands they know and trust g e n u i n e and widely no brand are viewed as less risky to buy from his customer believe that the product from brand that are insensitive would always perform better

    2. Generates Increased revenues and market shares:-when a frame does extensive marketing or branding it revenues and market share increases this means that the frame can become stronger than it was before it can use its power to enter new geographical markets do co branding and gain new distribution opportunities

    3. Help the Company survive temporary Crises:-Toyota car brand with the best quality has had some genius product quality issue in in 2009 which create PR Nightmare however the company has spend number 10 years conveying its quality image which has helped to organisation oversee the crisis and reestablish trust in their products.

    4. Expand the Organization’s Estimated Worth:-UN organisations physical resources and contribute much to its market value what actual matter is the brand equity.

    5. Keep New Competition Away:-a market segment that the the tangent by popular brand its use hurdle foremost new competitors if you are the first one to create a target a segment you will gain tremendous benefits.

    6. Increases Employee Productivity:-when your brand is well known people will want to work for you this opens your company upto for the top talent and provide your with the most qualified and skillful employees for your company once you have the best people for the job your company's productivity level will increase as well.

    #significant time branding challenges and opportunities are

    1. Considering branding as an asset:-any today competitive marketing space the pressure on branding to deliver short term financial gain tempt most of the organisational decision maker to focus more on such measurable tactics however often the means by the objective of building a set like a brand.

    2. Bringing up breakthrough brand concepts:-weather tight competition brand building is never easy then need for excellent ideas and perfect explanation is on a peak to bring a brand reason to live what you think is goal is not good enough to recover the best result this point to the need to source for Organizational idea from various sources and ensure you are the first to market advantages.

    3. Financial Challenges:-another major challenge business face regarding branding is the funding it needs to be successful a sensible budget should be as allocated two branding along with the marketing which is a significant consideration to make 1 INR factor when business financial come into the picture many failed to do budgeting effectively the primary reason for it is the need for replacement of debit which slowly build up as troublesome affair for entrepreneurs on the go however these debits can be managed eventually with budgeting and funding for the necessary need like marketing and branding if you are careful debit Consulting and other mode of debit management can act as more effective solution to region your peace of mind to be invested father in business development and branding aspects.

    4. Creating a digital Branding strategy:-brand building online is a more dynamic and complex when compared to conventional bra brand building channels this need to be approached with a fresh mindset new initiatives and capability are required to succeed with an online brand strategy we need to develop campaign around the sweet spot create by brand reorganization such as the Alvin walk for breast cancer for the campus village they have designed

14. 12. Explain the various method of measuring brand equity in detail.

    Answer:

    We need to identify your unique opportunities and built a customized Strategies for brand building and Management which can ultimately open your doors Tu Tu long standing success as we know brand equity is the value of your organization it is the market capitalization of company that isn't Defined by assist liability revenues or interact property at a basic level brand quantity is a company's total market value EA measurable factor.

    Additionally brand equity community is driven by the quality of the customer experience include brand and marketing: it is built by emotion and impact customer behavior; it is the reason why customer still lineup to buy the least iPhone even if it get mediocre news

    How to measure brand quality

    Without an understanding of brands current equality organization can struggle to set the merits from improvement. The fact is there are number of ways to measure brand equity and customer satisfaction. There are 6 distinct factor. The Invisible a comprehensive understanding of distributed brand equity.

    1. Brand Awareness:- Customer knowledge of your product and service is an important part of your brand equity. But even better than customer knowing you is customer not being able to avoid thinking about your brand. A leading indicator of the customers Awareness of your company is “conversation share” for the amount of time your brand comes up in everyday conversation about the product and services you offer measuring brand service awareness among your target customer can take many forms. Some methodology used to understanding how are where your ideal customer are include:

    Survey and focus groups

    Web traffic

    Search volume for your brand and products

    Social mention and reviews

    2. Preference Metrics:- Consumer preferences is a powerful factor in Daily Purchase Decision:- it is the reason a customer Man decide to travel father and spend more money to assess a product or service they really like. aspects of customer preferences that can be measured through Focus Group sales date and service can include

    Brand relevance:- the extent to which your customer agree your brand provides unique and specific value that is not offered by your competitors.

    Accessibility:- is the ability to provide your target market with your product and service

    Emotional connection:- your strength in forming emotional connection with the customer a key factor is loyalty.

    3. Financial Metrics:- financial merit is a surrounding branding vanity are directly tied to sale performance if these indicator, related to the financial value of your brand are increasing your revenue is likely to be moving in the same direction way to measure brand equity through related financial aspects include

    Price premium over competition

    Average transaction value

    Customer lifetime value

    Rate of substrate and growth

    4. Output Metrics: - what is your brand is investing time and budget into brand equity. Building and you do not see results? Output is measure of marketing activity. Which measure the marketing a set that get released to the public? Output look at how often marketing material are released and the type of a set list to the Marketplace. Output can also be measured through the impact of your brand creator of a in local market.

    Local activity in packs brand equity because a set that aren't being utilized by the local Store on a cat and influence sale. Similarly poor quality output of such as direct mail offer that naturally edit by local financial may have a serious negative impact on your brand equity. Three way to determine how you a set for local market and translating into output are -

    Local market camping are asset utilization

    Sales on adoption products

    Customer adaptation of loyalty programs

    5. Local marketer perception Metrics:- for distribution brand management team there's value in thinking of your local marketers our customers you are local representatives all have influence over your branding quality merits their local advertising and install customer experience sharp awareness preference and financial habits.

    These factor influence their success and local customer experience a dealer who does not prefer your brand is less likely to have success selling your product to a customer. A franchisee who does not have an incentive connection to your bread main use your marketers asset improperly.

    Way to measure local perception of your brand include

    Surveys

    Focus Group

    Software adaptation rate

    Campaign deployment rates

16. 13. Discuss the measures and formulations of brand personality.

    Answer:

    Brand personality is the way a brand speech and behave it means assigning human personality traits characteristics to a brand so as to achieve differentiation these traits signify brand behavior through both and visual representing the brand for example its employees as well as through advertising packaging accept or when brand image or brand identity is expressed in term of human traits it is called brand personality for instance Allen solely brand speaks the personality and id3 and visual who wears it stand apart from the crowd in represent uniqueness value and intellectualize brand personality is nothing but personification of Brand A brand is expressed other as a personality who imports those personality traits brand personality must be differentiated from brand image incense that while brand image demote the the physical and functional benefits and attribute of a brand brand personality e indicates emotional Association of the brand if a brand image is brand according to customer opinion brand personality is that aspect of comprehensive brand which generate it emotional tractor and Association in customer mind hair a step-by-step processor for how how to do that

    1. Brand Summary:- the first step is where you identify brand is business core value for example your core value may include honesty integrity excellent communication and client satisfaction serious consideration should be given to these value as they become the the cornerstone for developing your brand promise

    2. Brand audit:- this is an internal and external level evaluation process to determine how prospects customer and employees receive your brand

    3. Develop Your Brand:- this is an evaluation of your brands feature plus its functional and emotional benefit resulting us singular idea of what your brand means bread architecture also defines your value proposition there are three core type of value that company can deliver operational efficiency the lowest price product leadership the best product for customer i n t i m a c y the best solution and service this type of value determine which one your company is best equipped to deliver.

    4. Create your brand personality traits:- Next you will be selected the personality traits you wish your Brand to display to the market. Brand personality trade are conveyed in everything you do the create including how your employees interact with prospect and customers.

    5. Develop a Brand Promise:- This is a clear and changing unique and irrelevant statement which is aligned which year core brand value. a brand promise strait that if client use your service, they are assure certain thing will occur.

    6. Write your brand story:- This is a short paragraph about what who your company is how it got to where it is today and its vision for the future as no company has same story this forms a part of your USB or point of difference it has an underline themes which conveyed your brand value tells certain why they should care and importantly makes them feel something.

    7. Select brand visual requirements:- This is where you match colors type style and practice projects to visual your brand. if you already have a logo match recommendations to the existing artwork to determine effectiveness to create recommendations to define a new corporate logo.

    8. Define brand operational requirements:- This is peptide all previous work together by defining how you will deliver your brand promises through its daily operations. it is during this step that produces and process are designed to ensure the company delivers what it promise it will. (for example to implement brand visual requirement of the previous step you might like to develop a style guide to ensure consistent visual branding.)

17. 14. Discuss the importance of celebrity endorsement in brand positioning? Explain the strategies for gaining competitive advantage through brand positioning.

    Answer:

    Importance of celebrity branding has become a marketing strategy to help appeal a brand to new customers they are a way for brands to increase their sale and grow there market having a huge influence on society as they are seen as opinion leaders

    Brand Strategies and competitive advantages

    Brand strategies are a marketing sport to a brand by creating customers and positioning the customers. Brand strategy is a step above the brand positioning it can transfer normal business options into a powerful competition advantages. it forces to creating loyal customer to win the competitive ads and to capture the significant market share. understanding target test preferences brief and Expectations can help in developing more powerful brand strategies.

    1. Brand Vision:- brand vision a long term plan which is viewed in different short term destinations such as what a brand can do for the form over to next 5 year through communicating attracting creating value positioning the customer and finally profit contribution in order to fix another long term plan this strategy provide to Vision the Management which force them to develop a Framework by raising various questions such as

    what are the key benefit associated with the product

    how extend the qualities of product and service contribute the brand image?

    Rising such question by the marketers can act as pass for finding the right solution among various alternation strategies

    2. Be creative but stay relevant:- the brand is promise to maintain consistency and to crude better service. Brand strategies always trust that the delivered message should be creative every time and it should be relevant to the fast delivered messages. to create message should not disturb the customers positive per section to word the brand.

    for example Lifebuoy brand delivers bread messages v e hygiene and health in order to make a difference for its competitors the approach may be different every time by the masses to create same and relevant

    3. Connect on the emotional level:- The brand strategies aimed at customer positioning and expected customer loyalty repeated purchase behavior of customer is not only possible by offering product which can be satisfied their physical need, but the thing is to Grab the customer attraction and loyalty. Knowing the customer emotional needs can give better result in effective branding. for example Johnson's Baby Product are successful in creating brand position by knowing the customer emotional lead which has “no more tears”

    4.Brand positioning:- a brand positioning strategy is used to increase the customers positive attitude towards the brand and to maximize. the pre received value in the mind of the customer about a brand. Brand positioning is implementing an idea through communicating the unique value created by the brand and motivating the customer to become more loyal.

    5. Avoid short term trap:- Brand strategies stressed the long term goal and objectives. These only can build a strong brand are not built, overnight, focusing on short term tactics may give instant result but cannot lead the organization towards the objectives of the firm. Short-term trap such as false promises in the advertisement maintaining short term consistency and other short-term tactics to maximize sales can act as brand killer such as brand strategy cannot help in gaining to customer loyalty in the future also.