Solved question paper for MS May-2019 (BBA 6th)

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Marketing of Services

Previous year question paper with solutions for Marketing of Services May-2019

Our website provides solved previous year question paper for Marketing of Services May-2019. Doing preparation from the previous year question paper helps you to get good marks in exams. From our MS question paper bank, students can download solved previous year question paper. The solutions to these previous year question paper are very easy to understand.

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Question paper 1

  1. SECTION-A

    1. Write short notes on any FOUR of the following:

    (i) Types of service market.

    Answer:

  2. (ii) Value based pricing.

    Answer:

  3. (iii) Define service blue print.

    Answer:

  4. (iv) Determinants of buyer behaviour.

    Answer:

  6. (v) What is customer relationship management ?

    Answer:

  7. (vi) 7 P's of marketing mix.

    Answer:

  8. SECTION-B

    2. Discuss the Unique Characteristics of Products and Services.

    Answer:

  9. 3. What are the strategies that influence perceptions and lead to customer satisfaction ?

    Answer:

  11. 4. Discuss various models of Consumer Purchase process.

    Answer:

  12. 5. Discuss the simplified model of buying behaviour.

    Answer:

  13. SECTION-C

    6. Outline the characteristics of well designed service system. What are the challenges of service design?

    Answer:

  14. 7. Critically evaluate the different pricing strategies based on customer’s perception of value with the help of examples.

    Answer:

  16. 8. Why do you think the customers do/do not complain about service failures ?

    Answer:

  17. 9. The GAP model is a conceptual tool to identify and correct service quality problems. Explain and justify its importance for a service firm.

    Answer: