Panjab University Chandigarh | 4th
Market Management
📚 Syllabus - MM (BCOM 4th)
UNIT – I
Introduction to Marketing: Meaning, Nature and Scope of Marketing, Marketing Concepts and
Philosophies, Marketing Process, Marketing Mix.
Marketing Information System: Meaning and Components, Marketing Research Process.
Consumer Buying Behaviour: Factors Influencing Buying Behaviour, Buying Decision Process.
Market Segmentation: Levels and Patterns of Market Segmentation, Basis, Major Segmentation
Variables for Consumer Markets, Concepts of Market Targeting and Positioning.
Product Planning and Market Strategies: Product Life Cycle, New Product Development,
Product Concepts and Classification, Branding, Packaging and Labeling.
UNIT – II
Pricing Decision: Pricing Policies and Strategies.
Distribution Decisions: Channel Design Decisions, Major Channel Alternatives, Channels
Management Decision, Causes and Managing Channel Conflict, Physical Distribution.
Promotion Decisions: Communication Process.
Promotion Tools: Advertising (Steps Involved in Designing and Advertising Programme), Sales
Promotions, Public Relations, Personal Selling.
Issues in Marketing in a Developing Economy, Rural Marketing.
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Browse MM 4th question papers for BCOM students at Panjab University Chandigarh. This page helps students review question patterns, prepare for exams, and understand how previous papers are structured.
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01 Where can I find Market Management previous year question papers for Bachelor of Commerce, 4th semester?
This page lists Market Management question papers uploaded for Panjab University Chandigarh Bachelor of Commerce, 4th semester, organized for subject-wise browsing where available.
02 Are these official Panjab University Chandigarh question papers?
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03 How can previous year Market Management papers help in exam preparation?
Reviewing past papers can help you understand how questions are typically framed, notice commonly repeated topics, and get a sense of the exam pattern before your own exam.
04 What kind of topics does Market Management usually cover?
The question papers here relate to the official Market Management syllabus set by the university for this course and semester.
05 Does this page include a Market Management with answers pdf or solved answers?
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06 Can I find papers for other subjects in the same Bachelor of Commerce?
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