Our website provides solved previous year question paper for Market Management from 2018 to 2021. Doing preparation from the previous year question paper helps you to get good marks in exams. From our MM question paper bank, students can download solved previous year question paper. The solutions to these previous year question paper are very easy to understand.
UNIT – I
Introduction to Marketing: Meaning, Nature and Scope of Marketing, Marketing Concepts and
Philosophies, Marketing Process, Marketing Mix.
Marketing Information System: Meaning and Components, Marketing Research Process.
Consumer Buying Behaviour: Factors Influencing Buying Behaviour, Buying Decision Process.
Market Segmentation: Levels and Patterns of Market Segmentation, Basis, Major Segmentation
Variables for Consumer Markets, Concepts of Market Targeting and Positioning.
Product Planning and Market Strategies: Product Life Cycle, New Product Development,
Product Concepts and Classification, Branding, Packaging and Labeling.
UNIT – II
Pricing Decision: Pricing Policies and Strategies.
Distribution Decisions: Channel Design Decisions, Major Channel Alternatives, Channels
Management Decision, Causes and Managing Channel Conflict, Physical Distribution.
Promotion Decisions: Communication Process.
Promotion Tools: Advertising (Steps Involved in Designing and Advertising Programme), Sales
Promotions, Public Relations, Personal Selling.
Issues in Marketing in a Developing Economy, Rural Marketing.