Section-A
Meaning of management, Definitions of Management, Characteristics of
management, Management vs. Administration. Management-Art, Science and
Profession. Importance of Management. Development of Management thoughts.
Principles of Management. The Management Functions, Inter-relationship of
Managerial functions.
Nature and Significance of staffing, Personnel management, Functions of personnel
management, Manpower planning, Process of manpower planning, Recruitment,
Selection; Promotion - Seniority Vs. Merit. Training - objectives and types of training.
Section-B
Production Management : Definition, Objectives, Functions and Scope, Production
Planning and Control; its significance, stages in production planning and control.
Brief introduction to the concepts of material management, inventory control; its
importance and various methods.
Section-C
Marketing Management - Definition of marketing, marketing concept, objectives &
Functions of marketing.
Marketing Research - Meaning; Definition; objectives; Importance; Limitations;
Process. Advertising - meaning of advertising, objectives, functions, criticism.
Section-D
Introduction of Financial Management, Objectives of Financial Management,
Functions and Importance of Financial Management. Brief Introduction to the
concept of capital structure and various sources of finance