BC-2 (BBA 2nd)

Unit I (12 Hrs.)

Developing Reading Skills: identify the purpose of reading, factors effecting reading, learning how to think and

read, developing effective reading habits, reading tactics and strategies: training eye and training mind,

Recognizing a broad range of thought patterns in reading selections, reading and interpreting visuals, making

inferences, recognizing facts and opinions.

Unit II (12 Hrs.)

Developing Listening Skills: importance, purpose of listening, art of listening, factors affecting listening,

components of effective listening, process of listening, principles and barriers to listening, activities to improve

listening.

Unit III (12 Hrs.)

Developing Writing skills: planning, drafting, revision, editing, paragraph writing, precis making. Letter

Writing: Inter-office memorandums, notice, advertisement, faxes, e-mails, sales letters, request letters, order

letters, good news and bad news letters. Resume Writing: planning, organinsing contents, layout, guidelines for

good resume Report Writing: structure, types, formats, drafting of various types of report.

Unit IV (12 Hrs.)

Developing speaking skills advantages and disadvantages, Conversation as communication, extempore,

speaking, art of public speaking, Meetings preparations , Group communication through committees, conference

and other formal communication with public at large, seminar, symposia and conferences, Ambiguity

avoidance. Group Discussion- Nature, uses and importance, guidelines for GD. Presentations: Four P‟s of

presentation, structuring, rehearsing, and delivery methods, effective Presentations. Interviews: Preparation

techniques, frequently asked questions, projecting a positive image