OB (BBA 2nd)

Unit I (12 Hrs.)

Introduction: Meaning of organizational behaviour and its relevance in today‟s business environment,

contributing disciplines to Organization Behaviour (OB), role of OB in management practices, challenges and

opportunities for OB.

Unit II (12 Hrs.)

Individual behaviour in organization: Foundation of individual behaviour, understanding self; perception –

nature, importance, perceptual selectivity, stereotyping, halo effect. Learning and its theories, behaviour

modification. Attitudes: importance, components and major job attitude. Personality, meaning, self concept,

self-esteem, major determinants of personality. Motivation, types of motivation, theories of work motivation

given by Maslow, Herzberg, McGregor, Vroom and Porter – Lawler.

Unit III (12 Hrs.)

Group behaviour in organization: Group dynamics, Types of groups, Group norms and roles, Group

cohesiveness, Group development and facilitation. Understanding work Teams and types of team, Creating

effective team. Dynamics of managerial leadership: nature, leadership styles, trait, behavioral, contingency

theories, and managerial grid.

Unit IV (12 Hrs.)

Inter- personal behaviour in organization: power and politics, Management conflict, Organisational culture,

Organisational change, Stress management