Previous year question paper for MM (BBA 3rd)

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Marketing management

Previous year question paper with solutions for Marketing management from 2008 to 2022

Our website provides solved previous year question paper for Marketing management from 2008 to 2022. Doing preparation from the previous year question paper helps you to get good marks in exams. From our MM question paper bank, students can download solved previous year question paper. The solutions to these previous year question paper are very easy to understand.

Recommended Books for reference

Name : Marketing Management:

By : Kotler,P., Keller, K.L. Koshy, A. and Jha

Syllabus MM (BBA 3rd)

Unit I

Marketing: Nature and Scope of Marketing, customer needs, wants and demand. Various

Marketing Concepts: production, product, selling, marketing and societal marketing, Analyzing

marketing environment: micro, macro Environment

Unit II

Market segmentation: need, concept, nature, basis and strategies, mass marketing vs.

Segmentation.

Marketing mix: 4Ps of products and 7Ps of services, components and factors affecting

Unit III

Product decisions: product definition, new product development process, and product life

cycle, positioning, branding, packaging and labeling decisions

Pricing decisions: importance, objectives, designing strategies, Pricing Techniques

Unit IV

Product promotion: promotion mix-introduction, importance, advantages and disadvantages of

various components and factors affecting.

Distribution: types of channel, factors affecting decision, Designing and Managing

Marketing Channel, Managing Retailing, physical distribution system and its components

Mark Favorite

Question papers (year-wise)

Very short questions

2022

MM(2)(Dec 2022)

105 Download

MM(2)(Dec 2022)

61 Download

2020

MM(Dec 2020)

6774 Download

MM(2)(Dec 2020)

30 Download

MM(3)(Dec 2020)

19 Download

MM(4)(Dec 2020)

19 Download

MM(5)(Dec 2020)

12 Download

MM(Dec 2020)

8 Download

2019

MM(May 2019)

6537 Download

MM(Dec 2019)

2489 Download

MM(1)(Dec 2019)

1791 Download

2018

MM(May 2018)

3638 Download

MM(Dec 2018)

3042 Download

2017

MM(May 2017)

4834 Download

MM(Dec 2017)

1527 Download

2016

MM(May 2016)

3837 Download

MM(Dec 2016)

3185 Download

2015

MM(May 2015)

3249 Download

2014

MM(Dec 2014)

2722 Download

MM(May 2014)

2108 Download

MM(May 2014)

1990 Download

2013

MM(May 2013)

1917 Download

2012

MM(Dec 2012)

1670 Download

MM(Dec 2012)

1886 Download

MM(May 2012)

1946 Download

2010

MM(Dec 2010)

1520 Download

MM(May 2010)

1352 Download

2009

MM(Dec 2009)

1464 Download

2008

MM(Dec 2008)

2040 Download

Explore all data

PTU

B-TECH |
BBA |
BCA |
BCOM |
BSC-IT |
M-TECH |
MBA |
MCA |
PGDCA |
MSC-IT |
MCOM |
MSC-JAMC |
BSIM |
BRDM |
BSC-AGRI |
BAMT |
BHMCT |
BTTM |
BSC-MLS |
BVOC-WTM |

PU

PU-PATIALA

PSBTE

DIPLOMA |
ME |

BFUHS

GNDU

BCOM |
BCA |
BBA |
BA/BSC |
LLB |
BFA |
B.Voc |
BOD |
BMM |
MA |
MSC |

Previous year question paper for MM (BBA 3rd)

Marketing management

Previous year question paper with solutions for Marketing management from 2008 to 2022

Recommended Books for reference

Name : Marketing Management:

By : Kotler,P., Keller, K.L. Koshy, A. and Jha

Syllabus MM (BBA 3rd)

MM(2)(Dec 2022)

MM(2)(Dec 2022)

MM(Dec 2020)

MM(2)(Dec 2020)

MM(3)(Dec 2020)

MM(4)(Dec 2020)

MM(5)(Dec 2020)

MM(Dec 2020)

MM(May 2019)

MM(Dec 2019)

MM(1)(Dec 2019)

MM(May 2018)

MM(Dec 2018)

MM(May 2017)

MM(Dec 2017)

MM(May 2016)

MM(Dec 2016)

MM(May 2015)

MM(Dec 2014)

MM(May 2014)

MM(May 2014)

MM(May 2013)

MM(Dec 2012)

MM(Dec 2012)

MM(May 2012)

MM(Dec 2010)

MM(May 2010)

MM(Dec 2009)

MM(Dec 2008)

Related Subjects

Tags

Explore all data

PTU

PU

PU-PATIALA

PSBTE

BFUHS

PSEB(School)

CBSE(School)

HPTSB

GTU

MDU

MRSPTU

PTU DISTANCE EDUCATION

BSEH

UBSE

GNDU