Punjab Technical University | 3rd
marketing management
📚 Syllabus - MM (BBA 3rd)
Unit I
Marketing: Nature and Scope of Marketing, customer needs, wants and demand. Various
Marketing Concepts: production, product, selling, marketing and societal marketing, Analyzing
marketing environment: micro, macro Environment
Unit II
Market segmentation: need, concept, nature, basis and strategies, mass marketing vs.
Segmentation.
Marketing mix: 4Ps of products and 7Ps of services, components and factors affecting
Unit III
Product decisions: product definition, new product development process, and product life
cycle, positioning, branding, packaging and labeling decisions
Pricing decisions: importance, objectives, designing strategies, Pricing Techniques
Unit IV
Product promotion: promotion mix-introduction, importance, advantages and disadvantages of
various components and factors affecting.
Distribution: types of channel, factors affecting decision, Designing and Managing
Marketing Channel, Managing Retailing, physical distribution system and its components
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About This Question Paper Collection
Browse MM 3rd question papers for BBA students at Punjab Technical University. This page helps students review question patterns, prepare for exams, and understand how previous papers are structured.
Select a paper below to open year-wise question papers, solutions, or available answer content where listed on BRpaper.
How Students Can Use These Papers
Practicing with previous year papers for marketing management gives Punjab Technical University students a clear sense of question difficulty, marks distribution, and topics that come up repeatedly.
Pair them with your current syllabus and class notes so revision stays aligned with what your university expects this year, while the papers themselves guide your exam-time strategy.
FAQ
Frequently Asked Questions
Helpful answers about this subject, papers, and exam preparation.
01 Where can I find marketing management previous year question papers for Bachelor of Business Administration, 3rd semester?
This page lists marketing management question papers uploaded for Punjab Technical University Bachelor of Business Administration, 3rd semester, organized for subject-wise browsing where available.
02 Are these official Punjab Technical University question papers?
BRpaper is not the official website of Punjab Technical University. These papers are shared for reference and revision purposes only and are not official university material.
03 How can previous year marketing management papers help in exam preparation?
Reviewing past papers can help you understand how questions are typically framed, notice commonly repeated topics, and get a sense of the exam pattern before your own exam.
04 What kind of topics does marketing management usually cover?
The question papers here relate to the official marketing management syllabus set by the university for this course and semester.
05 Does this page include a marketing management with answers pdf or solved answers?
This page focuses on providing access to the previous year question papers themselves. A separate question bank or solved answers may not be available for every paper.
06 Can I find papers for other subjects in the same Bachelor of Business Administration?
Yes, BRpaper organizes papers by university, course, stream, and semester, so you can browse other subjects within the same Punjab Technical University Bachelor of Business Administration.
Important
Important Disclaimer
BRpaper is not the official website of Punjab Technical University or any institution. BRpaper organizes available question papers for student reference only. For official notices, date sheets, results, syllabus changes, and academic updates, students should visit the official university website.