Solved question paper for MM May-2021 (BCOM 4th)
Solved Question Paper
Market Management May-2021
PU • BCOM • 4th • May-2021
Market Management previous year question papers on BRpaper are organized for students of Panjab University Chandigarh’s Bachelor of Commerce program, 4th semester. This section makes it easier to browse subject-wise old question papers for Market Management, so students can review how questions are typically framed in past exams and get a sense of the exam pattern. Many students search for market management with answers pdf while preparing for exams, and this page is built to support exactly that kind of subject-wise browsing and revision. BRpaper is not the official website of Panjab University Chandigarh or any institution, and it does not publish official notices or academic updates.
These Questions are downloaded from www.brpaper.com. You can also download previous years question papers of 10th and 12th (PSEB & CBSE), B-Tech, Diploma, BBA, BCA, MBA, MCA, M-Tech, PGDCA, B-Com, BSc-IT, MSC-IT.
UNIT – I
Introduction to Marketing: Meaning, Nature and Scope of Marketing, Marketing Concepts and
Philosophies, Marketing Process, Marketing Mix.
Marketing Information System: Meaning and Components, Marketing Research Process.
Consumer Buying Behaviour: Factors Influencing Buying Behaviour, Buying Decision Process.
Market Segmentation: Levels and Patterns of Market Segmentation, Basis, Major Segmentation
Variables for Consumer Markets, Concepts of Market Targeting and Positioning.
Product Planning and Market Strategies: Product Life Cycle, New Product Development,
Product Concepts and Classification, Branding, Packaging and Labeling.
UNIT – II
Pricing Decision: Pricing Policies and Strategies.
Distribution Decisions: Channel Design Decisions, Major Channel Alternatives, Channels
Management Decision, Causes and Managing Channel Conflict, Physical Distribution.
Promotion Decisions: Communication Process.
Promotion Tools: Advertising (Steps Involved in Designing and Advertising Programme), Sales
Promotions, Public Relations, Personal Selling.
Issues in Marketing in a Developing Economy, Rural Marketing.
Solved Questions
Solved-
Differentiate between marketing and selling.Short Answer 5 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
-
What is advertisement copy?Short Answer 5 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
-
Define Brand equity.Short Answer 5 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
-
What is product packaging and labelling?Short Answer 5 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
-
What is market segmentation?Short Answer 5 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
-
May 2025 Explain the concept of market segmentation.
-
May 2022 Define market segmentation and explain the basis on which market segmentation can be done.
-
-
Explain briefly social media marketing.Short Answer 5 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
-
May 2025 What is Social Media marketing ?
-
-
Explain the concept of marketing mix. Discuss the various elements of marketing mix in detail.Long Answer 15 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
-
May 2025 What do you mean by Marketing Mix ? Explain various elements of Marketing Mix.
-
-
What do you understand by consumer behavior? Explain the various steps of consumer decision making process with examples.Long Answer 15 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
-
Discuss the various stages of product life cycle. Highlight the characteristics of each stage.Long Answer 15 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
-
May 2025 Highlight the characteristics of each stage of Product Life Cycle.
-
-
What do you understand by branding? Explain various brand strategies.Long Answer 15 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
-
Discuss various objectives of pricing. Describe various methods and strategies of pricing.Long Answer 15 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
-
What do you understand by marketing intermediaries? Explain various types of intermediaries.Long Answer 15 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
-
What is sales promotion? Describe in detail the objectives and methods of sales promotion.Long Answer 15 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
-
Explain the concept of online marketing. Discuss the need and advantages of online marketing.Long Answer 15 Marks May-2021 • PU BCOM
Existing answers are stored as HTML; you can edit directly without converting to Markdown.
Explore all data
PTU
PU Chandigarh
- BCOM |
- BA/BSC |
- BCA |
- MA |
- PGDCA |
- MCOM |
- MSC-Math |
- Addon |
- BBA |
- B-ARCH |
- B-LIB |
- B-EDU |
- B-PHAR |
- BA-HONS-ECON |
- BA-HONS-SS |
- BE |
- MA-Punjabi |
- MA-English |
- MA-History |
- MCA |
- MBA |
- MBA-CIT |
- MBA-Executive |
- MCOM-AF |
- MCOM-BE |
- MCOM-BI |
- MCOM-MEFB |
- BSC-Agri |
- BSC-FD |
- BSC-HS |
- ME-CSE |
- ME-IT |
- ME-ME |
- ME-ECE |
- MSC-Chemistry |
- MSC-Physics |
- MSC-Botany |
- MSC-Zoology |
- MA-Economics |
- MA-Hindi |
- LLB |
- BPED |
- LLM |
- BFA |
- B. Voc |
- BHM |
- BTM |
- M. Arch |
- M. Pharm |
- MFA |
- MTM |
- MHM |
- M.ED |
- M-Lib |
- MPED |
- MFDM |
- MGL |
- Shastri |
- M.TECH |
- ME-CHEMICAL |
- ME-FT |
- ME-ELECTRIC |
- M.TECH-ME |
- M.TECH-NN |
- M.E-BIO |
- MA-Sociology |
- MA-Political Science |
- MSc Biotechnology |
- MSc IT |
- MSc MB |
PSBTE
- DIPLOMA |
PSEB(School)
- Class 10th |
- Class 12th |
- Class 8th |
PU-PATIALA
- BCA |
- BBA |
- MBA |
- MCOM |
- BCOM |
- BCOM-HONS |
- BSC-NM |
- BA |
- B.EDU |
- BSC-AGRI |
- BA-B.EDU |
- BLIB |
- MSC-IT |
- PGDCA |
- MSC-MB |
- MSC-physics |
- BA-ENGLISH |
- MA-Punjabi |
- MSC-chemistry |
- MSC-maths |
- BSC-Medical |
- MSC-FDT |
- MSC-FN |
- MSC-BT |
- BSC-Hons-BT |
- BSC-CS |
- BSC-Hons-Math |
- BSC-CSM |
- BSC-FT |
HPTSB
- Diploma |
MRSPTU
- B-TECH |
- M-TECH |
- Ph.D (Computer Appli |
- M.Sc (Mathematics) |
- MBA |
- M.Sc (Chemistry) |
- B.Sc (Forensic Scien |
- MBA (Aviation Manage |
- B.Sc (Chemistry) |
- BBA (Aviation Manage |
- B.Sc (Mathematics) |
- BCA |
- M.Sc (Microbiology) |
- M.Planning |
- B.Sc (IT) |
- B.Sc (Dialysis Techn |
- B.Sc (Food Science & |
- B.Sc (Hons.) Mathema |
- M.Sc (Physics) |
- M.Pharmacy |
- B.Sc (MLS-MLT) |
- BMS (ATH) |
- B.Architecture |
- B.Com |
- B.Com (E-Commerce) |
- B.Sc (Operation Thea |
- M.Pharma (Pharmaceut |
- B.Sc (Fashion Design |
- M.Sc (Computer Scien |
- BA (Computer Science |
- B.Sc (Hons.) Agricul |
- B.Sc (Hons.) Aircraf |
- B.Sc (Anesthesia Tec |
- BCA & B.Sc (IT) |
- B.Sc (Graphics & Web |
- B.Sc (Hons.) Physics |
- M.Pharma (Pharmacolo |
- B.Fine Arts |
- MBA (Hospital Admini |
- B.Sc (Hons.) Chemist |
- B.Pharmacy |
- M.Sc (IT) |
- BA (Journalism and M |
- B.Design (Interior D |
- B.Com-M.Com Dual Deg |
- BCA-MCA Dual Degree |
- B.Sc (Physics) |
- B.Sc (Physics) |
- B.Sc (Cardiac Care T |
- M.Com |
- B.Sc (Cardiac Care T |
- M.Com |
- B.Sc (Non-Medical) |
- B.Sc (Non-Medical) |
- Computer Maintenance |
- B.Sc (Optometry) |
- CMPA |
- B.Sc (Fashion Techno |
- Computer Maintenance |
- B.Sc (Optometry) |
- CMPA |
- B.Sc (Fashion Techno |
- BMS (HMCT) |
- B.Com (Aviation, Log |
- BMS (HMCT) |
- BBA |
- B.Com (Aviation, Log |
- BBA |
- M.Sc (Fashion Techno |
- B.Pharmacy (Practice |
- B.Sc (Agriculture) |
- M.Sc (Fashion Techno |
- B.Pharmacy (Practice |
- B.Sc (Agriculture) |
- PGDCA |
- MCA |
- Pharm.D |
- PGDCA |
- B.Com (Hons.) |
- MCA |
- Pharm.D |
- B.Com (Hons.) |
- B.Sc (Food Science) |
- M.Sc (Food Science & |
- B.Sc (Food Science) |
- BBA-MBA Dual Degree |
- M.Sc (Food Science & |
- M.Pharma (Pharmacogn |
- BBA-MBA Dual Degree |
- M.Pharma (Pharmacogn |
FAQ
Frequently Asked Questions
Answers about this subject, solved papers, and preparation.
01 Where can I find Market Management previous year question papers for Bachelor of Commerce, 4th semester?
This page lists Market Management question papers uploaded for Panjab University Chandigarh Bachelor of Commerce, 4th semester, organized for subject-wise browsing where available.
02 Are these official Panjab University Chandigarh question papers?
BRpaper is not the official website of Panjab University Chandigarh. These papers are shared for reference and revision purposes only and are not official university material.
03 How can previous year Market Management papers help in exam preparation?
Reviewing past papers can help you understand how questions are typically framed, notice commonly repeated topics, and get a sense of the exam pattern before your own exam.
04 What kind of topics does Market Management usually cover?
The question papers here relate to the official Market Management syllabus set by the university for this course and semester.
05 Does this page include a Market Management with answers pdf or solved answers?
This page focuses on providing access to the previous year question papers themselves. A separate question bank or solved answers may not be available for every paper.
06 Can I find papers for other subjects in the same Bachelor of Commerce?
Yes, BRpaper organizes papers by university, course, stream, and semester, so you can browse other subjects within the same Panjab University Chandigarh Bachelor of Commerce.