Solved question paper for MM May-2022 (BCOM 4th)
Solved Question Paper
Market Management May-2022
PU • BCOM • 4th • May-2022
Market Management previous year question papers on BRpaper are organized for students of Panjab University Chandigarh’s Bachelor of Commerce program, 4th semester. This section makes it easier to browse subject-wise old question papers for Market Management, so students can review how questions are typically framed in past exams and get a sense of the exam pattern. Many students search for market management with answers pdf while preparing for exams, and this page is built to support exactly that kind of subject-wise browsing and revision. BRpaper is not the official website of Panjab University Chandigarh or any institution, and it does not publish official notices or academic updates.
These Questions are downloaded from www.brpaper.com. You can also download previous years question papers of 10th and 12th (PSEB & CBSE), B-Tech, Diploma, BBA, BCA, MBA, MCA, M-Tech, PGDCA, B-Com, BSc-IT, MSC-IT.
UNIT – I
Introduction to Marketing: Meaning, Nature and Scope of Marketing, Marketing Concepts and
Philosophies, Marketing Process, Marketing Mix.
Marketing Information System: Meaning and Components, Marketing Research Process.
Consumer Buying Behaviour: Factors Influencing Buying Behaviour, Buying Decision Process.
Market Segmentation: Levels and Patterns of Market Segmentation, Basis, Major Segmentation
Variables for Consumer Markets, Concepts of Market Targeting and Positioning.
Product Planning and Market Strategies: Product Life Cycle, New Product Development,
Product Concepts and Classification, Branding, Packaging and Labeling.
UNIT – II
Pricing Decision: Pricing Policies and Strategies.
Distribution Decisions: Channel Design Decisions, Major Channel Alternatives, Channels
Management Decision, Causes and Managing Channel Conflict, Physical Distribution.
Promotion Decisions: Communication Process.
Promotion Tools: Advertising (Steps Involved in Designing and Advertising Programme), Sales
Promotions, Public Relations, Personal Selling.
Issues in Marketing in a Developing Economy, Rural Marketing.
Solved Questions
Solved-
Characteristics of marketing.Short Answer 5 Marks May-2022 • PU BCOM
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Objectives of marketing research.Short Answer 5 Marks May-2022 • PU BCOM
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Speculative buying.Short Answer 5 Marks May-2022 • PU BCOM
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Role of promotion in marketing a product.Short Answer 5 Marks May-2022 • PU BCOM
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Causes of channel conflict.Short Answer 5 Marks May-2022 • PU BCOM
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Social media marketing.Short Answer 5 Marks May-2022 • PU BCOM
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Write short notes on : —
(a) Strategies to manage channel conflict.
(b) Process of marketing communication.Short Answer 15 Marks May-2022 • PU BCOMExisting answers are stored as HTML; you can edit directly without converting to Markdown.
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"It is generally believed that money spent on advertising a product is an investment, whereas few think it is wasteful expenditure". Discuss the statement.Long Answer 15 Marks May-2022 • PU BCOM
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Marketing philosophy has undergone a gradual change since Industrial Revolution. Elaborate the statement.Long Answer 15 Marks May-2022 • PU BCOM
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Explain in detail the variables of product mix.Long Answer 15 Marks May-2022 • PU BCOM
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Define market segmentation and explain the basis on which market segmentation can be done.Long Answer 15 Marks May-2022 • PU BCOM
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May 2025 Explain the concept of market segmentation.
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May 2021 What is market segmentation?
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Discuss the possible marketing strategies at various stages of product life cycle.Long Answer 15 Marks May-2022 • PU BCOM
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What is meant by product pricing? Discuss the systematic approach to price a product.Long Answer 15 Marks May-2022 • PU BCOM
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Highlight the factors governing the choice of channel of distribution.Long Answer 15 Marks May-2022 • PU BCOM
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FAQ
Frequently Asked Questions
Answers about this subject, solved papers, and preparation.
01 Where can I find Market Management previous year question papers for Bachelor of Commerce, 4th semester?
This page lists Market Management question papers uploaded for Panjab University Chandigarh Bachelor of Commerce, 4th semester, organized for subject-wise browsing where available.
02 Are these official Panjab University Chandigarh question papers?
BRpaper is not the official website of Panjab University Chandigarh. These papers are shared for reference and revision purposes only and are not official university material.
03 How can previous year Market Management papers help in exam preparation?
Reviewing past papers can help you understand how questions are typically framed, notice commonly repeated topics, and get a sense of the exam pattern before your own exam.
04 What kind of topics does Market Management usually cover?
The question papers here relate to the official Market Management syllabus set by the university for this course and semester.
05 Does this page include a Market Management with answers pdf or solved answers?
This page focuses on providing access to the previous year question papers themselves. A separate question bank or solved answers may not be available for every paper.
06 Can I find papers for other subjects in the same Bachelor of Commerce?
Yes, BRpaper organizes papers by university, course, stream, and semester, so you can browse other subjects within the same Panjab University Chandigarh Bachelor of Commerce.