Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent do you agree or disagree?
Consumerism in the 21st century has been at the fastest pace as compared to all the previous centuries. There could be the effect of promotions to some extent that people are increasingly buying the essential commodities. However, I do not agree with the statement that advertisements have a major role in the same, rather there are other factors as well which influence the selling of consumer goods.
Rational thinking suggests that the demand for famous consumer items has been proliferated because, in modern society, people prefer to live an easygoing, comfortable and trendy life. For the same, they need more possessions to follow trends and stay updated. For instance, aggressive shopping in the case of clothing and food items is a common affair among the masses and classes. The next factor which has a significant contribution to the high sales of consumer products is the increased buying capacity of the consumers. This has a direct relation with the proliferation of the demand for popular commodities.
Persuasive advertisements on the other hand have no impact on the adults of civilized society in terms of shopping. However, these are successful to some extent in enticing the children in buying fancy edibles and toys. And in rare cases, the folks who are oblivious of the marketing tactics of the companies fall into the traps of advertisements. Otherwise, people nowadays are very aware of the misleading adverts, therefore they buy commodities only out of their needs and buying capacity.
In my opinion, sales of popular purchaser goods are soaring due to the rapidly growing needs of the people in the present times. Advertisements have a lesser impact in the same.
