EDM (Diploma Electronics and Communication Engineering 6th)

                                                                     SECTION – A ENTREPRENEURSHIP

1. Introduction (14 hrs)

ï‚· Concept /Meaning and its need ï‚· Qualities and functions of entrepreneur and barriers in entrepreneurship ï‚· Sole proprietorship and partnership forms of business organisations ï‚· Schemes of assistance by entrepreneurial support agencies at National, State, District level:

NSIC, NRDC, DC:MSME, SIDBI, NABARD, Commercial Banks, SFC’s TCO, KVIB, DIC,

Technology Business Incubator (TBI) and Science and Technology Entrepreneur Parks

(STEP)

2. Market Survey and Opportunity Identification (10 hrs)

ï‚· Scanning of business environment ï‚· Salient features of National and State industrial policies and resultant business opportunities ï‚· Types and conduct of market survey ï‚· Assessment of demand and supply in potential areas of growth ï‚· Identifying business opportunity ï‚· Considerations in product selection

3. Project report Preparation (08 hrs)

ï‚· Preliminary project report ï‚· Detailed project report including technical, economic and market feasibility ï‚· Common errors in project report preparations ï‚· Exercises on preparation of project report

                                                                           SECTION –B MANAGEMENT

4. Introduction to Management (04 hrs) 

a) Line organisation

b) Line and staff organisation

c) Functional Organisation

5. Leadership and Motivation (03 hrs)

a) Leadership ï‚· Definition and Need ï‚· Qualities and functions of a leader ï‚· Manager Vs leader ï‚· Types of leadership

b) Motivation ï‚· Definitions and characteristics ï‚· Factors affecting motivation ï‚· Theories of motivation (Maslow, Herzberg, McGregor)

6. Management Scope in Different Areas (06 hrs)

a) Human Resource Management ï‚· Introduction and objective ï‚· Introduction to Man power planning, recruitment and selection ï‚· Introduction to performance appraisal methods

b) Material and Store Management ï‚· Introduction functions, and objectives ï‚· ABC Analysis and EOQ

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c) Marketing and sales ï‚· Introduction, importance, and its functions ï‚· Physical distribution ï‚· Introduction to promotion mix ï‚· Sales promotion

d) Financial Management ï‚· Introductions, importance and its functions ï‚· Elementary knowledge of income tax, sales tax, excise duty, custom duty and VAT

7. Miscellaneous Topics (03 hrs)

a) Customer Relation Management (CRM) ï‚· Definition and need ï‚· Types of CRM

b) Total Quality Management (TQM) ï‚· Statistical process control ï‚· Total employees Involvement ï‚· Just in time (JIT)

c) Intellectual Property Right (IPR) ï‚· Introductions, definition and its importance ï‚· Infringement related to patents, copy right, trade mark