Previous year question paper for CB (BBA 4th)

Consumer behaviour

Previous year question paper with solutions for Consumer behaviour from 2009 to 2018

Our website provides solved previous year question paper for Consumer behaviour from 2009 to 2018. Doing preparation from the previous year question paper helps you to get good marks in exams. From our CB question paper bank, students can download solved previous year question paper. The solutions to these previous year question paper are very easy to understand.

Unit I

Consumer behaviour: nature, scope & application

Consumer buying behaviour: consumer decision making process (five step model), factors

affecting buying behaviour, purchase behaviour, buyer’s role.

Unit II

Consumer as an individual:

Consumer motivation: needs & goals, positive & negative motivation, types & systems of needs

hierarchy & trio of needs

Introduction to Personality: Theories, Product Personality, Perception:Concept and Elements of

Perception and Attitude with reference to consumer behavior.

Unit III

Consumer in social & cultural setting:

Reference groups: concepts, factors affecting reference groups, Family: Functions of family,

Family decision making, Family Life Cycle social class & its measurement

Culture & sub culture: definition & influence

Unit IV

Consumer Decision Making: Introduction to opinion leadership Process Diffusion of innovations:

Diffusion Process, Adoption Process, Introduction to Consumer Decision Making: levels, decision

making process, Various views of consumer decision making, Models of consumer decisionmaking,

2018
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2017
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2016
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2015
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2014
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2013
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2012
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2010
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2009
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