UNIT I
Strategic Management: Introduction, Nature & Scope, Need, Level at which Strategy Operates,
Strategic Decision Making, Process of Strategic Management
Strategic Intent: Vision, Mission, Business Definition, Business Model Goals & Objectives.
Strategy Formulation & process:
Unit II
Environment Appraisal and Scanning: External & Internal Environment including PEST,
Techniques for Environmental Scanning (SWOT, ETOP, Quest).
Organizational Appraisal: Dynamics of Internal Environment, Organizational Capability Factors,
Methods and Technique Used for Organizational Appraisal.
Unit III
Corporate Level Strategy: Concept, Stability, Expansion, Retrenchment, Combination, Strategy.
Business Level Strategy: Concept, Porter’s Generic Business Strategy
Strategic Choice: Concept, Process of Strategic Choice, BCG Matrix, GE Nine Cell Matrix,
Hofer’s Product-Market Evolution Matrix, Directional Policy Matrix, Industry Analysis, Porter’s
Approach.
UNIT IV
Strategic Implementation: Concept, Interrelationship between Formulation and Implementation,
Aspects of Strategy Implementation (Behavioral Implementation, Resource Allocation)
Strategic Evolution and Control: An Overview, Technique of Strategic Evolution and Control