Previous year question paper for SM (BBA 6th)

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Services marketing

Previous year question paper with solutions for Services marketing from 2012 to 2018

Our website provides solved previous year question paper for Services marketing from 2012 to 2018. Doing preparation from the previous year question paper helps you to get good marks in exams. From our SM question paper bank, students can download solved previous year question paper. The solutions to these previous year question paper are very easy to understand.

Concept of services: introduction, growth and role of services, differentiation of goods

and services, service characteristics and classifications

Service quality: quality and productivity, quality gaps and their closing

Concept of services marketing: role of marketing in services, service marketing mix,

service marketing triangle

Managing effective service delivery: managing demand and capacity, importance of

employees, intermediaries and customer participation in effective delivery, channel

selection

Knowledge of buyer’s behaviour: decision making roles, consumer decision making,

consumer evaluation of services

Marketing strategies for service marketing: segmentation, targeting and positioning,

differentiation, life cycle, pricing and market communication

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2018
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2014
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2013
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2012
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Related Subjects
BL-3 BWCM CS ENT EVS EC BIS SMBE PFP SM TD CL DITL CCHRM CCM ELL ERM PR ERP RLM MBFS
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services marketing sm