Unit- I
Introduction to Communication: Meaning, Process, Importance of Communication in
Business, Types of Information, Formal and Informal Communication, Internal and External
Communication, Communication Channels, Choosing the Means of Communication,
Audience Analysis, Ethical Considerations for Business Communication, Media of
Communication, Barriers of Communication, Approaches to Effective Communication,
Essentials of Effective Business Communication (7Cs model)
Unit –II
Strategies to Improve Individuals Reading and Listening Skills- Developing Reading
Skills: Identify The Purpose of Reading, Factors Effecting Reading, learning how to think
and read, developing effective reading habits, reading tactics and strategies: training eye and
training mind (SQ3R), Recognizing a broad range of thought patterns in reading selections,
reading and interpreting visuals, making inferences, recognizing facts and opinions.
Developing Listening Skills: importance, purpose of listening, art of listening, factors
affecting listening, components of effective listening, process of listening, principles and
barriers to listening, activities to improve listening.
Unit- III
Types of Communication: Oral Communication: Advantages and Disadvantages,
Conversation as Communication, Art of Public Speaking, Telephonic Conversations and
Voice Mails, Group Communication through Committees, Preparing and Holding Meetings,
other formal communication with public at large, seminar, symposia and conferences,
Overcoming Stage fright, Ambiguity Avoidance. Written Communication: Advantages and
Disadvantages, Covering letter, Need, Functions and Kinds, Layout of Letter Writing, Types
of Letter Writing: Persuasive Letters, Request Letters, Sales Letters, Complaints and
Adjustments; Departmental Communication: Meaning, Need and Types: Interview Letters,
Promotion Letters, Resignation Letters, Newsletters, Circulars, Agenda, Notice, Office
Memorandums, Office Orders, Press Release Report Writing: Structure, Types, Formats,
Drafting of Various Types of Report. Nonverbal – Features, Understanding of Body
Language, Posture, Gestures. Influences on Communication: Social influences, Culture and
Communication, Few Guidelines for Better Multicultural Communication, Business
Etiquettes and Communication.
Unit- IV
Developing Effective Public Relations: Drafting Speech, Press Release, Brochures,
Handouts, Leaflets, e-newsletters. Group Discussion- Nature, Uses and Importance,
Guidelines for GD Presentations: How to make effective Presentations, Four P‟s of
Presentation, Structuring, Rehearsing, and Delivery Methods. Resume Writing: Planning,
Organising Contents, Layout, Guidelines for Good Resume. Interviews: Preparation
Techniques, Frequently Asked Questions about How to face an interview board, Proper body
posture, Projecting a positive image, Steps to succeed in interviews, Practice Mock Interview
in classrooms,. The Case Method of learning: Dimensions of a case, Case Discussion,
Usefulness of the case method, Training of Managers, Use the Case Method. Report writing:
Structure, Types, Formats, Preparations and Presentation.
Important Note: Final Examination paper shall comprise of both theoretical framework and
practical framework. All the students have to prepare file / report on various practical tasks
undertaken during the semester in the class. At time of viva voce the student has to carry the
report