Unit I
Introduction: Definition, nature, scope, importance, Functions of management and manager,
Managerial roles and skills, Managerial ethics: need, importance, classification and ethical
dilemma, Corporate social responsibility: concept, need, tools and strategies. Evolution of
management thought and Management thinkers. Scientific Management, General
administrative theories, Quantitative approach, Behavioral approach, Systems approach,
Contingency approach.
Unit II
Planning: Importance, types of plans, and process of planning, business forecasting.
Concept, importance, benefits, limitations and process of Managing by Objectives. Strategic
management : Nature, importance, purpose, types, process and major kinds of strategies.
Decision-Making: Importance, types, steps and approaches, Decision Making in various
conditions, decision tree.
Unit III
Organizing: Concept, types, structure and process of organization, Bases of departmentation,
Line & Staff concept; problems of use of staff & ways to avoid line-staff conflict. Authority
& power :-concept, responsibility and accountability. Delegation: concept, importance,
factors affecting delegation, Reasons for failure and ways to make delegation effective, Span
of Management. Decentralization vs centralization: concept, reasons types and advantage
vs disadvantages of decentralization. Coordination: Concept, importance, difficulties and
techniques to ensure effective coordination.
Unit IV
Control: Concept, importance, characteristics, planning-control relationship, process of
control –setting objectives, establishing standards, measuring performance, correcting
deviations, types, process and techniques of control, Comparative study: Comparative study
of main features of Japanese Management and Z-culture of American Companies, Chinese
Style Management, Modern management techniques: an overview of various latest
techniques: Business process Re engineering, business outsourcing, benchmarking,
knowledge management, total quality management process, McKinsey's 7-S Approach, EBusiness
Management