PRINCIPLES AND FUNCTIONS OF MANAGEMENT
UNIT-1: NATURE AND SIGNIFICANCE OF MANAGEMENT.
(a) Management Concept, Objectives and Importance.
(b) Management as an Activity, Process, Discipline and as a Group.
(c) Nature of Management as a Science, as an Art and as a Profession.
(d) Management and Administration Comparison.
(e) Level of Management-Top, Middle & Supervisory.
(f) Management Function-Planning, Organizing, Staffing, Directing Coordinating and Controlling.
UNIT-2: PRINCIPLES OF MANAGEMENT
(a) Principles of Management: Meaning, Nature & Significance.
(b) Fayol's Principles of Management.
(c) Taylor's Scientific Management-Principles & Techniques.
UNIT-3: BUSINESS ENVIRONMENT
(a) Business Environment - Meaning & Importance.
(b) Dimensions of Business Environment-Political, Economic, Social Legal and Technological.
(c) Economic Environment in India, Impact of Govt. Policy changes on business & industry with Refrence to Liberalization, Privatization and Globalization (since 1991).
(a) Meaning, Features, Process, Importance & Limitations.
(b) Goals, Objectives, Policy, Procedures, Strategy, Methods, Rules, Budgets and Programmes-Meaning and Distinction.
(a) Meaning and Importance
(b) Process of Organizing
(c) Types of Organization: Formal, Informal, Line Organization, Line & staff and Functional Organization.
(d) Delegation: Meaning, Elements and Importance, Barriers in the way of delegation, Step to make delegation effective.
(e) Decentralization: Meaning and Importance
(f) Difference between Centralization and Decentralization.
(g) Difference between Delegation and Decentralization.
(a) Staffing: Meaning, Need and Importance
(b) Steps in Staffing Process:
(i) Recruitment: Meaning and Sources.
(ii) Selection: Meaning and Process.
(iii) Training & Development: Meaning, Need, Types and Methods.
(c) Methods of Wage Payment: Time Rate & Price Rate.
(d) Types of Compensation and Incentives: Monetary &Non Monetary.
(a) Directing: Meaning and Importance.
(b) Elements of Direction:
i. Supervision: Meaning and Importance
ii. Motivation: Meaning and Importance, Maslow's hierarchy of needs: Financial & Non-Financial Incentives.
iii. Leadership: Meaning, Importance, Quality of a good leader.
iv. Communication: Meaning and Importance, Types of Communication and Barriers to Effective Communication.
Coordination: Meaning, Nature & Importance.
(a) Controlling: Meaning and Importance.
(b) Relationship between Planning and Controlling.
(c) Steps in the process of Control.
BUSINESS FINANCE AND MARKETING
UNIT-10: BUSINESS FINANCE
(a) Meaning and Objectives of Finance Functions, Profit Maximization vs Wealth Maximization.
(b) Financial Planning: Meaning & Importance
(c) Capital Structure: Meaning & Factors
(d) Working Capital: Meaning, Importance, Types & Factors affecting its requirements.
UNIT-11: FINANCIAL MARKETS
(a) Concept of Financial Market: Money Market-Nature, Instruments.
(b) Capital Market: Nature, and Types-Primary and Secondary Market.
(c} Distinction between Capital Market and Money Markets.
(d) Stock Exchange; Meaning, Functions, NSEI, OCTEI, Training Procedure.
(e) Securities and Exchange Board of India (SEBI): Objectives and Functions.
(a) Marketing: Meaning, Function & Role.
(b) Distinction between Marketing & Selling.
(c) Marketing Mix: Concept & Elements-
(i) Product: Nature, Classification, Branding, Labeling and Packaging.
(ii) Physical Distribution: Meaning, Role, Channels of Distribution:-
Meaning, Types, Factors determining choice of channel.
(iii) Promotion: Meaning and Role, Promotion Mix, Role of Advertising and Personal Selling, Objectives of Advertising.
(iv) Price: Factors influencing Pricing.- 140 -
UNIT-13: CONSUMER PROTECTION
(a) Importance of Consumer Protection,
(b) Consumer Rights.
(c) Consumer Responsibilities.
(d) Ways and Means of Consumer Protection: Consumer Awareness and legal redressal with special reference to Consumer Protection Act 1986.
(e) Role of Consumer Organization and NGO's.
UNIT-14 ENTREPRENEURSHIP DEVELOPMENT
(a) Entrepreneurship: Concept, Characteristics, Needs and Functions.
(b) Process of Entrepreneurship Development.
(c) Entrepreneurial Values, Attitudes and Motivation: Meaning & Concept.