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Syllabus

PRINCIPLES AND FUNCTIONS OF MANAGEMENT

UNIT-1: NATURE AND SIGNIFICANCE OF MANAGEMENT.

(a) Management Concept, Objectives and Importance.

(b) Management as an Activity, Process, Discipline and as a Group.

(c) Nature of Management as a Science, as an Art and as a Profession.

(d) Management and Administration Comparison.

(e) Level of Management-Top, Middle & Supervisory.

(f) Management Function-Planning, Organizing, Staffing, Directing Coordinating and Controlling.

UNIT-2: PRINCIPLES OF MANAGEMENT

(a) Principles of Management: Meaning, Nature & Significance.

(b) Fayol's Principles of Management.

(c) Taylor's Scientific Management-Principles & Techniques.

UNIT-3: BUSINESS ENVIRONMENT

(a) Business Environment - Meaning & Importance.

(b) Dimensions of Business Environment-Political, Economic, Social Legal and Technological.

(c) Economic Environment in India, Impact of Govt. Policy changes on business & industry with Refrence to Liberalization, Privatization and Globalization (since 1991).

UNIT-4: PLANNING

(a) Meaning, Features, Process, Importance & Limitations.

(b) Goals, Objectives, Policy, Procedures, Strategy, Methods, Rules, Budgets and Programmes-Meaning and Distinction.

UNIT-5: ORGANISATION

(a) Meaning and Importance

(b) Process of Organizing

(c) Types of Organization: Formal, Informal, Line Organization, Line & staff and Functional Organization.

(d) Delegation: Meaning, Elements and Importance, Barriers in the way of delegation, Step to make delegation effective.

(e) Decentralization: Meaning and Importance

(f) Difference between Centralization and Decentralization.

(g) Difference between Delegation and Decentralization.

UNIT-6: STAFFING

(a) Staffing: Meaning, Need and Importance

(b) Steps in Staffing Process:

(i) Recruitment: Meaning and Sources.

(ii) Selection: Meaning and Process.

(iii) Training & Development: Meaning, Need, Types and Methods.

(c) Methods of Wage Payment: Time Rate & Price Rate.

(d) Types of Compensation and Incentives: Monetary &Non Monetary.

UNIT-7: DIRECTING

(a) Directing: Meaning and Importance.

(b) Elements of Direction:

i. Supervision: Meaning and Importance

ii. Motivation: Meaning and Importance, Maslow's hierarchy of needs: Financial & Non-Financial Incentives.

iii. Leadership: Meaning, Importance, Quality of a good leader.

iv. Communication: Meaning and Importance, Types of Communication and Barriers to Effective Communication.

UNIT-8: COORDINATION

Coordination: Meaning, Nature & Importance.

UNIT-9: CONTROLLING

(a) Controlling: Meaning and Importance.

(b) Relationship between Planning and Controlling.

(c) Steps in the process of Control.

BUSINESS FINANCE AND MARKETING

UNIT-10: BUSINESS FINANCE

(a) Meaning and Objectives of Finance Functions, Profit Maximization vs Wealth Maximization.

(b) Financial Planning: Meaning & Importance

(c) Capital Structure: Meaning & Factors

(d) Working Capital: Meaning, Importance, Types & Factors affecting its requirements.

UNIT-11: FINANCIAL MARKETS

(a) Concept of Financial Market: Money Market-Nature, Instruments.

(b) Capital Market: Nature, and Types-Primary and Secondary Market.

(c} Distinction between Capital Market and Money Markets.

(d) Stock Exchange; Meaning, Functions, NSEI, OCTEI, Training Procedure.

(e) Securities and Exchange Board of India (SEBI): Objectives and Functions.

UNIT-12: MARKETING

(a) Marketing: Meaning, Function & Role.

(b) Distinction between Marketing & Selling.

(c) Marketing Mix: Concept & Elements-

(i) Product: Nature, Classification, Branding, Labeling and Packaging.

(ii) Physical Distribution: Meaning, Role, Channels of Distribution:-

Meaning, Types, Factors determining choice of channel.

(iii) Promotion: Meaning and Role, Promotion Mix, Role of Advertising and Personal Selling, Objectives of Advertising.

(iv) Price: Factors influencing Pricing.- 140 -

UNIT-13: CONSUMER PROTECTION

(a) Importance of Consumer Protection,

(b) Consumer Rights.

(c) Consumer Responsibilities.

(d) Ways and Means of Consumer Protection: Consumer Awareness and legal redressal with special reference to Consumer Protection Act 1986.

(e) Role of Consumer Organization and NGO's.

UNIT-14 ENTREPRENEURSHIP DEVELOPMENT

(a) Entrepreneurship: Concept, Characteristics, Needs and Functions.

(b) Process of Entrepreneurship Development.

(c) Entrepreneurial Values, Attitudes and Motivation: Meaning & Concept.

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